Privacy Policy — Baseline Psychotherapy

Introduction

Baseline Psychotherapy operates baselinepsychotherapy.com. This Privacy Policy explains what information we collect from visitors to this website, how we use it, and your rights regarding that information. This policy applies to the website only, not to the clinical relationship between therapist and client, which is governed separately by our Service Policies.

Information We Collect

We do not collect personal information (name, email, phone number) through this website unless you voluntarily provide it by contacting us via WhatsApp or email. We do collect anonymous usage data through analytics tools, as described below.

Analytics and Cookies

This website uses two analytics services:

Google Analytics (GA4) collects anonymous data about how visitors interact with the site, including pages visited, time spent, device type, approximate geographic location (country/city level), and referral source. Google Analytics uses cookies to distinguish unique visitors. Data is processed by Google LLC under their privacy policy.
Microsoft Clarity records anonymous interaction data including mouse movements, clicks, and scroll behavior through session recordings and heatmaps. No personal information is captured in these recordings. Data is processed by Microsoft Corporation under their privacy policy.

Both tools are loaded only after you provide consent through the cookie banner displayed on your first visit. If you decline, no analytics data is collected.

Cookies

This site uses the following cookies:

cookie_consent — stores your cookie preference (accepted or declined), expires after 365 days, set regardless of your choice as it is necessary to remember your preference.
_ga and _ga_[ID] — set by Google Analytics when you accept cookies, used to distinguish unique visitors, expire after 2 years.
_clck and _clsk — set by Microsoft Clarity when you accept cookies, used for session tracking, expire after 1 year.

How We Use the Data

Analytics data is used exclusively to understand how visitors use the website, identify which pages are most useful, and improve the site content and structure. We do not use this data for advertising, profiling, or any purpose unrelated to improving this website.

Data Sharing

We do not sell, rent, or share personal data with third parties. Analytics data is processed by Google (GA4) and Microsoft (Clarity) under their respective data processing agreements. No other third parties have access to any data collected through this website.

Your Rights

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, delete, or restrict processing of your personal data, and the right to withdraw consent at any time. You can withdraw cookie consent by clearing your browser cookies and revisiting the site, at which point the consent banner will appear again. For any data-related requests, contact jr@baselinepsychotherapy.com.

Data Retention

Analytics data is retained according to the default retention periods of Google Analytics (14 months) and Microsoft Clarity (13 months). Cookie consent preferences are stored for 365 days.

Children's Privacy

This website is not directed at children under 16. We do not knowingly collect data from children.

Changes to This Policy

This policy may be updated periodically. The date of the last revision is noted below. Material changes will be reflected on this page. Last updated: June 2026.

Contact

For questions about this Privacy Policy, contact jr@baselinepsychotherapy.com.

Last updated: June 2026. This policy may be revised periodically. For questions, contact jr@baselinepsychotherapy.com.